You want to grow. Something is always missing.
Start with the book, bring the ideas to your team on stage, or work through them on your own business.
You have the idea, but not the Money.
You have the Money, but not the Time.
You have a great product. Nobody’s paying it any Attention.
Or the business is growing, and you can’t keep up with it.
Most businesses respond by doing more: more marketing, more content, more people, more spending. The Law of Scale starts one step earlier, by asking what you are actually paying for growth.
