Mark help founders and leadership teams see what growth is really costing them, in Money, Time and Attention, and decide what is worth scaling next.
Mark Boey
Creative Director | Brand Strategist | Author
I help businesses grow by changing how people see, understand and value what they offer.
I've worked with over 50 international brands, including Coca-Cola, Toyota, Facebook and Apple, built and led creative studios across Australia and China, and was ranked among the World's Top 17 Designers by the A' Design Awards (2022–2024).
My approach combines brand strategy, human psychology and storytelling. I believe value isn't just about what you deliver, but how people feel, perceive and experience it.
As the author of The Law of Scale, I understand the challenges of building a business, from earning trust and standing out in a crowded market to growing without wasting Money, Time and Attention.
Today, I help founders, startups and established businesses sharpen their positioning, increase perceived value and give customers a stronger reason to choose them.
Being seen creates opportunity. Being valued creates demand.
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International Brands
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International Awards
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Currencies: Money, Time, Attention
Three ways to work with Mark
Strategy first. Then the work. Then the stage.
Brand strategy
A brand people choose. Clear positioning and one message your whole team can repeat, built for founders, startups, SMEs and marketers ready for their next stage of growth.
Keynote speaking
A framework audiences act on. Talks that change how people think about growth, built around Money, Time and Attention. Keynotes, workshops and panels, shaped to your event.
Creative direction
Ideas people remember. Film, design and events that bring your brand to life, from the first idea to the finished experience, made with the team at Untitled Studio.